Account in Jeopardy: Benjamin Moore hires CMO to lead aggressive marketing plan

Opportunity: Hired Ron Schuller as CMO and SVP to oversee the planning, development and execution of marketing, advertising and product management initiatives. Under Schuller, Benjamin Moore will launch its most aggressive marketing plan in history, so start securing ad dollars now. Q1 is a historically light advertising period for Benjamin Moore, with the majority of ad dollars skewing to Q2-Q4. 
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Key Contacts & Media Spend

Yoga company Gaiam to shift into digital, mobile

Opportunity: During the Q3 earnings call, CFO Steve Thomas briefly discussed the company’s intention to move away from catalogs and fiocus exclusively on digital and mobile strategies. In furtherance of this strategy, Gaiam will continue to reduce spend on catalogs and put more money into direct-to-consumer efforts.
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Key Contacts & Agency Relationships

Review Imminent: Best Buy hires new CMO to lead digital shift

Opportunity: Gearing up for Black Friday with its first chief marketing officer since May 2012. Greg Revelle was hired earlier this month to lead Best Buy’s ROI-focused digital shift.
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Key Contacts & Agency Relationships

Panera’s CMO departs after hiring new AOR, new ads expected to launch in Q1  Read more…

Key Contacts & Agency Relationships

Forecasted: Build-A-Bear hires new lead agency for US, UK; look for digital, entertainment marketing opps Read more…

Key Contacts & Agency Relationships

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